Our journey

What we did, what we will do

Our founder, Shugo, embarked on his journey with his co-founder in January 2021, driven by a question: How can users uniquely express their onchain identity?

This led to the creation of Phi Land, a casual metaverse that visualizes onchain activities on ENS in a visually captivating format designed by eBoy, a world-class pixel artist and also co-founder of Nouns DAO. As you know, Phi Land allows users to claim adorable NFTs based on their onchain transactions, and build their #philand🏝 to showcase their identity.

Over the last year, Phi Land has gained significant traction:

• Over 4.1 million Phi NFTs were minted.

• Engaged more than 296k+ unique users (including over 163k+ unique wallets).

• Collaborated with 65+ protocols

Our team is pleased to see many people sharing their #philand🏝 on the timeline. The goal was to visualize onchain transaction data uniquely. In this vision, users would utilize PhiLand as their onchain profile, creating a seamless connection between their digital identity and blockchain interactions.

This approach not only personalizes the blockchain experience but also integrates it into a broader social context, bridging the gap between transactional data and personal expression.

While PhiLand has successfully achieved its initial goals, we're eager to expand and enhance your experience even further!